The sound of the guns could be heard all over the UKs news channels today as the National Obesity Forum sought to demolish official dietary guidelines from Public Health England (PHE). The so called “Eatwell Plate”. All the more remarkable if we remember that both used to part of the same organisation that jointly promoted earlier versions of the same advice. A truly astonishing turnaround from the National Obesity Forum but no less welcome for that.
So I haven’t read the report at the time of writing this but from the articles it looks like good stuff. Judging by the reaction of Professor Susan Jebb, the UK governments advisor on obesity, on BBC radio this morning it’s pretty incendiary too!
To say she was angry is putting it mildly, she was apoplectic with rage!! It was interesting for me to see that she adopted the same tactics as are traditionally employed against people who question official dietary guidelines, attack the messenger rather than engage with the arguments. Watch out for more of this in the weeks to come from the food industry and the vested interests such as PHE.