Did fat shaming just become acceptable? I was a little bit taken aback by the latest advertising campaign from Cancer Research UK which I discovered on my way to somewhere else. I didn’t really understand what the message is… apart from obesity causes cancer… it can’t be “if you are obese and you get cancer it’s your fault” can it? Really?
Clearly if you thought you might be obese, you had the potential to be quite shocked at the thought you also had a high risk of cancer. But the message came without any suggestions about what you should do about it if you are at risk, no suggestions about where to go for help, not even any indication about what obesity is and whether the person looking at the advert should consider themselves obese.
All in all, and whilst I agree that people do not understand the risks of being obese, this is a pretty unhelpful approach in my view. People need help, not shaming, Cancer Research UK.